Social media is a way for your businesses to educate others.  Don’t think you have anything exciting to share?  Well think again.  People are hungry for knowledge and love to learn.  You are the expert in your field, so prove it. 

There are endless educational possibilities.  Does your bar sell craft beer?  Educate consumers on the difference between an IPA, Lager, Pilsner, or Ale.  Are you a beautician?  Educate your clients on the different types of hair color techniques.  Are you an auto mechanic?  Educate your clients on the importance of regular oil changes and what can happen to your engine if you do not change your oil.  People want to enlighten themselves and become experts in areas that interest them.  Give your followers the knowledge to appreciate your business.  Knowledge is power!