Don’t be boring.  Social media is a place where you can let your guard down a bit while still being professional.  Being entertaining is a great way to engage your audience.  Make them want to come back to your page.  Let your audience know that you are personally behind your social media pages. 

How do you do this?  Well, you don’t have to be a trained comedian, trust me here.  What you do need to do is have a little fun.  Make a play on words, find or create a meme that has a funny picture attached, or use pop culture quotes for whatever topic you are focusing on.

Here are a few examples from businesses:

$3 “Cubby” Blue Moon pints for game 7 of the World Series

Don’t ever let someone tell you can’t do something; the Cubs just won the 2016 World Series!!!

You have a lot to offer, make it interesting and have a little fun doing it!